“Redken is a professional, science-backed haircare line we use in the salon. It’s designed to repair, protect, and maintain your hair at a healthy pH—so your results last longer and your hair stays stronger between visits.”

Redken is a professional salon haircare brand known for its science-based formulas and consistent results in salons like yours.

✨ What it is

• Founded in 1960 by Paula Kent and Jheri Redding
• Now owned by L'Oréal
• Built specifically for professional stylists + salon use

💡 What makes Redken different (why salons love it)

• Science-based approach

  Redken pioneered the “scientific approach to beauty” focusing on:

  • Protein + Moisture + Acidic pH = Healthy Hair
• Protein technology

  Helps repair, strengthen, and rebuild the hair structure

• pH-balanced formulas

  Designed to match hair’s natural pH (4.5–5.5) to protect the cuticle and color

• Salon-grade results

  Created for licensed professionals, not just retail consumers